{"id":443519,"date":"2025-01-29T10:29:00","date_gmt":"2025-01-29T09:29:00","guid":{"rendered":"https:\/\/www.fma.gv.at\/?p=443519"},"modified":"2025-01-30T09:12:44","modified_gmt":"2025-01-30T08:12:44","slug":"likes-instead-of-licences-the-fmas-lets-talk-about-money-series-talks-about-finfluencers","status":"publish","type":"post","link":"https:\/\/www.fma.gv.at\/en\/likes-instead-of-licences-the-fmas-lets-talk-about-money-series-talks-about-finfluencers\/","title":{"rendered":"Likes instead of licences? The FMA’s “Let’s talk about money” series talks about finfluencers"},"content":{"rendered":"

Finfluencers are an important source of information on financial matters on social media. However, consumers should always remain aware of the risks and conflicts of interest that exist.<\/strong><\/p>

For many consumers – and not in any way only the young – finfluencers have become an important source of information for financial matters. Their easily accessible approach and convivial presentation style allow them to reach a lot of people on an important topic. The Austrian Financial Market Authority (FMA) urges consumers to maintain a critical view and to inform themselves about the finfluencers’ qualifications and potential conflicts of interest. The latest edition of Let’s talk about money<\/em>, the FMA’s publication for consumers deals with this issue.<\/p>

Before you follow a tip from finfluencers, you should check who is behind the recommendations, and the relevant education and experience he\/she holds. You should in particular question the qualification of hosts of paying workshops or coaching sessions. It is also important to question whether a finfluencer has a financial interest in selling the products they recommend, such as due to affiliate marketing. Beware of fraud methods – “finfluencer” is not a protected designation – and some with fraudulent intentions circulate among their ranks. Consumers should question the risks and credibility about promises of profits – as they would with other investment tips.<\/p>

The new edition of “Let’s talk about money” on finfluencers can be found under the following link: https:\/\/redenwiruebergeld.fma.gv.at\/en\/finfluencers-likes-instead-of-licences\/<\/a><\/p>

Follow “Reden wir über Geld<\/span>” on Instagram too at @redenwiruebergeld<\/a> or www.instagram.com\/redenwiruebergeld<\/a>.<\/p>

Journalists may address further enquiries to:<\/h2>

Telephone: +43 (1) 249 59-6010<\/a><\/p>

Mobile: +43 676 8824 9995<\/a><\/p>

E-Mail: boris.groendahl@fma.gv.at<\/a><\/p>

<\/p>\n","protected":false},"excerpt":{"rendered":"

Finfluencers are an important source of financial information – but there are also risks and conflicts of interest<\/p>\n","protected":false},"author":20,"featured_media":41620,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[80],"tags":[],"class_list":["post-443519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"yoast_head":"\nLikes instead of licences? 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